Optical and watch retail · angles and mounts
Glasses have to be tilted to show the frame shape; watches have to stand to show the dial. This page covers the angles, slots and mounts that make both work.
A pair of glasses laid flat shows you a temple arm and nothing else. The standard answer is an angled rack at 15–25°, which puts the frame face square to a customer standing at the counter.
| Mount | Construction | Best for |
|---|---|---|
| C-ring | Half-round or C-shaped form; the strap closes around it | Metal and leather straps; closest to a worn position |
| T-bar / cushion | Upright post with a padded cushion | Leather straps, gift-box presentation, fast re-merchandising |
| Rotating plinth | Low-speed motor under a turntable | Window and hero positions; needs power and a cable exit |
Size the mount to the case and strap: 38–46 mm case diameter is the mainstream range, C-rings usually run 60–75 mm outside diameter, and every surface that the case or bracelet touches gets a microfibre or leather wrap so metal never meets bare acrylic.
| Item | Common size | Note |
|---|---|---|
| Angled frame rack | 300–500 mm wide, tiers 60–80 mm apart | Split into one to three columns by counter width |
| Temple slot | 4–6 mm wide, 8–12 mm deep | Set from the thickest frame in the mix |
| Watch C-ring | Ø60–75 mm | Wrapped, with a strap pass-through |
| Single watch stand | 80 × 80 mm base, 100–120 mm tall | Works in window and on counter |
| Turntable | Ø150–250 mm | Slow rotation reads as more premium than fast |
Optical and watch display generally goes one of two ways: clear acrylic, which is modern, light and does not compete with the product, or black acrylic and wood, which is heavier and reads as expensive. A few practical notes:
Multi-tier racks ship better as uprights plus clip-in tiers: flat-pack halves the volume and a store can assemble one in about ten minutes. Bonded one-piece units are more rigid but cost more to ship and cannot be repaired a tier at a time.
Hold the fit between tier and upright within about 0.2 mm — loose and it rocks, tight and it will not seat. That is why we send a sample for the store to assemble before the production run, not after.
Counter width, the frame or case sizes in the mix, how many tiers you want, and the number of stores. We will propose tier count and slot width, then cut a sample for the store to test with real product.
15–25° covers most counters. Lower for a low counter with a seated customer, higher for a high counter where people browse standing. Beyond 25° you need a front lip or the frames slide down.
Fixed is more durable and cheaper, but only works with a consistent frame mix. Multi-brand stores usually move to adjustable slots — interchangeable inserts or silicone clips — at the cost of a few minutes each time the display is reset.
Yes, battery versions suit windows and temporary stands. Permanent display is better on mains power with a routed cable exit. Motors and power supplies are sourced to your market's certification or supplied by you; we build the structure, routing and mounting.
Only when it is thin and unpolished. 2–3 mm sheet with raw cut edges is the combination that reads cheap; 5 mm and above with polished edges and clean joints looks like a different product, at roughly twice the cost.
Sampling is about 7 days; production after sign-off typically runs two to four weeks depending on quantity and finishing. Lined and engraved designs sit at the longer end, so plan four weeks ahead of a campaign.
Sketches, CAD files or reference photos are all fine to start. MOQ 1 pc · 7-day sampling.
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